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History and Tradition of the Superga Brand

Founded in 1911 in Turin, Superga represents one of the most prestigious names in the Italian sports footwear landscape. Born from the visionary intuition of Walter Martiny, the brand has successfully crossed more than a century of history, evolving into an authentic style icon that combines artisanal tradition with an innovative spirit. Superga’s success is built on distinctive elements such as the introduction of vulcanized rubber and the unmistakable “orange peel” outsole, technical features that redefined quality standards within the industry. The brand’s ability to continuously reinvent itself while remaining faithful to its identity demonstrates how a product can be both contemporary and deeply rooted in Italy’s manufacturing heritage.

From the Tennis Court to the Runway: The Evolution of an Icon

The strong connection with the world of sport, particularly tennis, marked the starting point of Superga’s international success. Prestigious collaborations with high-fashion maisons such as Fendi and Swarovski have further strengthened the brand’s reputation, transforming it into a global reference point that bridges the worlds of sport and luxury fashion. Today, the brand is present in over 55 countries, establishing itself as a cornerstone of casual footwear and a recognizable symbol of made-in-Italy design.

The 2750 Model: A Timeless Icon

Superga sneakers owe their worldwide fame primarily to the 2750 model, created from a concrete and personal need. Martiny’s wife, a passionate tennis player, was looking for footwear capable of combining performance and durability. From this practical requirement came a revolutionary shoe, characterized by the iconic “orange peel” vulcanized rubber sole. This emblematic model perfectly embodies the Superga philosophy: clean design, carefully selected materials, and a dedication to craftsmanship. It is not simply a fashion accessory, but a style icon designed to last over time, capable of spanning generations while maintaining its aesthetic relevance.

Selected Materials and Artisanal Craftsmanship

The cotton upper is carefully selected to ensure lightness and breathability, while also offering an ideal surface for creative customization. The natural rubber soles are produced using traditional artisanal techniques that guarantee superior elasticity and resistance. The vulcanization process, adopted with pioneering foresight by Superga, significantly increases product durability, making the sneakers versatile and suitable for a wide range of everyday uses.

A Brand in Popular Culture

Over the decades, Superga has moved beyond the boundaries of sport to establish itself as a true pop icon. Its sneakers have been worn by internationally renowned athletes, artists, and public figures such as Kate Middleton, who has embraced them as a symbol of refined yet effortless elegance.

Prestigious Creative Collaborations

The brand stands out for its creative partnerships with world-renowned designers and labels, from Comme des Garçons to The Row, as well as Versus Versace, Alexa Chung, and many other influential names in contemporary fashion. Each collaboration has enriched Superga’s heritage, reinterpreting the classic model through innovative details and emerging trends. Today, the brand continues to celebrate its historical legacy while looking to the future, with a strong focus on design, sustainability, and its enduring connection to Italian culture and manufacturing tradition.

How to Style Superga Sneakers

Thanks to their minimal and versatile design, Superga sneakers pair perfectly with cigarette trousers, regardless of color or fabric. The key is to choose cuts that elongate the silhouette: slim fits for lean body types, or straight-leg styles for more muscular or curvy figures. To complete a balanced and refined outfit, opt for a clean-lined polo shirt, such as those by Polo Ralph Lauren, paired with a printed, garment-dyed fleece jacket by Circolo 1901, a brand that best expresses essential style, attention to detail, and aesthetic research.

Frequently Asked Questions about Superga