herno

History and Heritage of the Brand

In 1948, on the shores of Lake Maggiore, Herno was founded from the entrepreneurial vision of Giuseppe Marenzi and the technical expertise of his wife Alessandra. The brand name is inspired by the Erno River that flows through Lesa, the company’s hometown, with the addition of the letter H, referencing the chemical formula of water and giving the brand an international outlook. The product that marked the beginning of the company’s history was the raincoat, made from cotton treated with castor oil sourced from decommissioned post-war aircraft. A revolutionary insight that transformed reclaimed material into a high-performance garment, perfectly suited to the humid climate of Lake Maggiore.

Water as a Foundational Element

“In the beginning there was water. The one that brings vital flow. The one that creates…”. This is the opening line of the celebratory volume marking Herno’s seventy years, summarizing the deep bond between the brand and the natural element that inspired its essence. Water from rivers and lakes, rain and fog, snow and humidity: the raincoat was born as a technical and elegant response to climatic conditions, becoming the brand’s DNA.

Italian Craftsmanship and In-House Production

Herno’s Made in Italy identity is expressed through an in-house team of over one hundred professionals: designers, seamstresses, pattern makers, and sales specialists work daily to ensure the highest level of attention to detail. In the 2000s, under the guidance of the second generation, the company made a decisive strategic choice: to concentrate all production internally, relaunching the brand with new technologies while preserving its artisanal heritage.

Advanced Technologies and Tailoring Mastery

Every Herno garment is born from the balance between technological innovation and artisanal know-how. The use of technical materials such as Gore-Tex® and taffeta is combined with meticulous hand craftsmanship, ensuring waterproofness, breathability, and uncompromising elegance.

Environmental Commitment and Sustainable Choices

Sustainability is a cornerstone of the company philosophy. Herno facilities are powered by photovoltaic systems that guarantee complete energy autonomy, saving hundreds of trees every year. Production sites have been integrated into the natural landscape, with optimized insulation as well.

Certifications and Green Collections

Since 2017, the brand’s headquarters, showrooms, and flagship stores have been completely plastic free. In 2019, the Herno Globe line “Take care of your future” was launched, dedicated to collections created according to strict environmental sustainability criteria. All down jackets are DOWNPASS certified, ensuring that feathers come exclusively from the food industry, with no live plucking and no foie gras production.

Technical Materials and Premium Insulation

The selection of materials is the starting point of Herno’s quality. Down jackets are made from 80-gram Ultralight Nylon, filled with ultra-fine goose down through an injection process that ensures extraordinary lightness and enveloping warmth.

Trench coats use raw cotton gabardine with special dyeing and water-repellent treatment, enhanced by a monogram fabric under-collar. Stretch jersey coats feature laser cuts and ultrasonic bonding techniques, ideal for refined and contemporary looks.

Versatile Collections for Every Occasion

Herno’s outerwear range meets a variety of style needs: from elegant capes to A-shape silhouettes with modern lines, from technical parkas ideal for transitional seasons to reversible and bi-color garments that multiply styling possibilities.

Freedom in shapes and volumes, essential yet functional lines: every Herno creation is born from the interplay of technology, tailoring expertise, and luxury. Outerwear free from conformity, capable of interpreting personal style while engaging with contemporary trends, for a wardrobe that transcends seasons without aging.

Internationally Recognized Excellence

Today, Herno represents a symbol of Made in Italy appreciated worldwide for its artisanal mastery, continuous innovation, and meticulous attention to detail. The brand is the preferred choice for those seeking luxury outerwear that combines technical performance with sophisticated aesthetics, confirming that true luxury lies in lasting quality and uncompromising excellence.

Frequently Asked Questions About Herno