alludes

Allude: luxury knitwear for timeless femininity

Allude is a luxury womenswear brand specializing in 100% cashmere knitwear, synonymous with understated elegance and uncompromising quality. Founded in 1993 by Andrea Karg, the brand has established itself on the international fashion scene thanks to a refined vision that combines comfort, femininity, and contemporary design. Every Allude creation is designed to become a wardrobe classic, capable of transcending seasons without losing its aesthetic value. The Allude brand philosophy is rooted in an idea of authentic luxury, defined by precious materials, clean lines, and meticulous attention to detail. Allude garments do not follow fleeting trends, but instead interpret a conscious and sophisticated style, dedicated to a woman who loves to dress with discretion, character, and superior quality.

100% cashmere: a material of excellence

Allude cashmere is selected exclusively from the finest and most precious natural fibers in the world. Soft, lightweight, and exceptionally warm, cashmere gives each garment an enveloping sense of comfort and an impeccable aesthetic result. Every sweater, cardigan, or pullover becomes a sensory experience, designed to accompany everyday life with natural elegance. The name Allude refers to the English verb “to allude,” meaning to suggest or evoke, but also to comfort. A choice that perfectly reflects the brand’s identity: creating garments that allude to luxury without flaunting it, offering a deep sense of well-being to those who wear them.

Cashmere origin and responsible craftsmanship

The cashmere used by Allude comes from the finest breeding areas, where the fiber is collected through careful and respectful processes. Sourced from the undercoat of Cashmere goats, this natural yarn is prized for its exceptional fineness and its ability to retain warmth without weighing down the garment. Production takes place in China, a territory historically linked to cashmere craftsmanship. Here, Allude oversees every stage of the production process through rigorous quality controls, ensuring high standards, careful resource management, and responsible use of materials.

Sartorial craftsmanship and essential design

Craftsmanship is one of Allude’s core pillars. Each garment is born from a precise balance between manufacturing tradition and technical innovation, with processes that enhance the purity of the yarn and the precision of the shapes. The lines are clean, the volumes carefully studied, and the finishes impeccable. Allude knitwear is designed to harmoniously adapt to the female silhouette, offering a natural and comfortable fit. Edges, seams, and proportions are refined down to the smallest detail, ensuring durability, elegance, and an aesthetic that remains contemporary over time.

The Cashmere goat: a precious and delicate fiber

Cashmere goats, belonging to the species Capra hircus, live in the mountainous regions of Central Asia and the Himalayas, where harsh temperatures encourage the development of an extremely fine and insulating undercoat. It is precisely this natural down that gives rise to the most precious cashmere. The natural colors of cashmere range from white to cream, from gray to brown, up to darker shades. However, the production of this fiber is becoming increasingly complex due to environmental factors such as desertification, water scarcity, and climate change. For this reason, Allude promotes a responsible and conscious vision in the use of this precious resource.

The Allude team: creativity and shared vision

Behind every Allude collection there is a multidisciplinary team working in synergy across design, product development, showroom, press office, and company management. This integrated approach allows the brand to maintain a coherent and innovative vision, taking care of every detail from concept to final realization. Constant collaboration between the different departments ensures that each garment reflects the values of excellence, quality, and style that define Allude’s identity, meeting the expectations of a demanding international clientele.

Trends, seasonality, and conscious luxury

Allude interprets fashion with intelligence and restraint. Not every season introduces new models, because when a garment reaches perfection, it does not need to be reinvented. This philosophy enhances the concept of a long-lasting wardrobe, made of iconic pieces designed to endure over time. At the same time, the brand draws inspiration from the contemporary world to introduce new creations that respect the Allude identity and naturally become future style icons.

Style tips: how to wear Allude

For refined everyday luxury, Allude pairs perfectly with brands available on fivebrescia.com such as Forte Forte, which shares a focus on sartorial research and the use of precious materials. The essential shapes and retro-inspired sensibility of Forte Forte harmonize beautifully with the purity of Allude knitwear, creating sophisticated and feminine looks. For those who love a more expressive aesthetic, pairing with Forte Forte introduces an interesting creative contrast. Its narrative prints and Mediterranean energy balance the understated elegance of Allude, resulting in original outfits full of personality.

Allude at Five Brescia

Discover the Allude womenswear selection on fivebrescia.com and let yourself be wrapped in cashmere knitwear that interprets luxury in a modern, conscious, and timeless way. Garments designed for a sophisticated woman who chooses quality, comfort, and authentic style in every detail.

FAQ: what is Allude and what is its philosophy?