in bed with you

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Brand History and Heritage

Founded in the heart of Florence in 2015, In Bed With You represents the meeting point between the creative vision of Claudio Lai and Gigi Aterini. The brand took its first steps with an exclusive collection of printed and reversible cashmere beanies, entirely handmade according to the finest Tuscan artisanal tradition. Starting from its initial collection, In Bed With You has progressively expanded its offering, developing lines of ready-to-wear clothing, refined textile accessories, and exquisitely crafted cashmere garments. The common thread remains a minimalist approach to design and an obsessive attention to every single detail.

Contemporary Style and Versatility

The oversized knit is one of the signature pieces of the collection, appreciated for its loose and relaxed fit that ensures freedom of movement without compromising elegance. The color palette ranges from neutral tones to soft pastel shades, allowing endless styling combinations. In Bed With You knits are made from organic cotton and high-quality jersey, fabrics that guarantee softness and breathability. The collection includes long-sleeve styles for colder seasons and lightweight t-shirts perfect for summer, always ensuring maximum comfort.

Excellence in Materials

The brand exclusively selects premium fibers: natural silks, merino wool, Egyptian cotton, and top-grade cashmere. These materials are expertly combined to create garments that blend luxury with everyday practicality, resulting in pieces that are both sophisticated and functional.

Artisanal Craftsmanship in the Details

Each garment stands out for its visible stitching and delicate finishes, reflecting the brand’s sartorial approach. Mother-of-pearl buttons and reinforced seams are not mere details, but tangible expressions of a deep commitment to quality excellence.

Commitment to the Environment

The choice of natural fabrics reflects the sustainable philosophy of In Bed With You. Every purchase represents an investment in a long-lasting garment, created with respect for the environment and ethical production processes.

How to Wear In Bed With You Knits

The clean design and modern lines make these knits extraordinarily versatile. For a casual-chic look, pair them with Florette technical fabric trousers by Kiltie and complete the outfit with a Polo Ralph Lauren blazer: the result is a contemporary ensemble perfect for shopping or an informal lunch.

Styles for Every Occasion

High-neck sweaters are particularly suited to more formal combinations: wear them under an unlined Circolo 1901 jacket for a sophisticated office-ready look. From professional settings to leisure time, the In Bed With You collection offers solutions that never compromise between style and comfort.

Versatility Without Limits

Whether you are preparing an outfit for an important meeting or looking for the perfect knit for the weekend, In Bed With You offers garments that adapt seamlessly to every moment of the day, always maintaining impeccable elegance and superior fit.

Frequently Asked Questions About In Bed With You

What are the distinctive features of In Bed With You garments?

In Bed With You garments stand out for the use of premium materials such as cashmere, organic cotton, and natural silks. Minimalist design is combined with carefully crafted artisanal details, including visible stitching and mother-of-pearl buttons. Each piece is made in Florence following the Tuscan artisanal tradition, ensuring superior quality and exceptional comfort for versatile everyday wear.

How can oversized knits from the collection be styled?

In Bed With You oversized knits offer endless styling possibilities thanks to their relaxed fit and neutral colors. For a casual-chic look, pair them with technical fabric trousers and elegant sneakers. For more formal occasions, wear them under a structured blazer with tailored trousers. The versatility of the design allows for outfits suitable from work to leisure, always maintaining elegance and comfort.

Is In Bed With You a sustainable brand?

In Bed With You demonstrates a strong commitment to sustainability through the selection of natural fabrics and ethical production processes. The use of organic cotton, natural fibers, and high-quality materials ensures long-lasting garments, reducing environmental impact. Florentine artisanal production favors traditional, low-impact techniques, while superior quality guarantees longevity.

Which styles are ideal for the summer season?

For summer, In Bed With You offers lightweight t-shirts and knits in organic cotton and breathable jersey, perfect for facing warm days while maintaining freshness and style. Short-sleeve styles feature modern cuts and pastel colors that pair easily with lightweight trousers or bermuda shorts. The softness of natural fabrics ensures prolonged comfort even in higher temperatures, without sacrificing elegance.

How should In Bed With You cashmere garments be cared for?

In Bed With You cashmere garments require gentle care to preserve their quality. Hand washing in cold water with detergents specifically designed for fine wool is recommended, avoiding excessive twisting. Drying should be done flat, away from direct heat sources. For storage, keep garments folded in cool, dry places. Proper care will ensure longevity and the preservation of the cashmere’s original softness.